Victoria just got me Freakynomics......reports to follow.
A long time ago I found a book called "How to Get Rich on the Obvious". It was a wonderful book and I made some good money in the market at the time. I have been unable to find another copy so if someone has one, let me know. The point I want to make however is two-fold.
First, the obvious, usually isn't.
Second, only economists that state the obvious get Nobels.....(some have argued with me about this in the past - obviously not convincingly)